MUSHIN. UN SALTO AL AHORRO.
Branding & Mascot Design
ESP
Mushin se trata de una startup fintech que ofrece una plataforma de tokenización de los ahorros para obtener una renta segura, basada en activos reales. Recurrió a Círculo para desarrollar su identidad integral con el objetivo de alcanzar una imagen profesional y confiable, ganando awareness en el mercado local. La agencia avanzó en este ambicioso proyecto definiendo slogan y ADN discursivo, un restyling de logo, diseño web y la creación de una mascota que completa una identidad única, distintiva, de alto impacto y fácilmente reconocible.
ENG
Mushin is a fintech startup that offers a savings tokenization platform to achieve a secure income, based on real assets. They turned to Círculo to develop their comprehensive identity with the aim of achieving a professional and reliable image, gaining awareness in the local market. The agency progressed in this ambitious project by defining a slogan and discursive DNA, restyling the logo, web design, and creating a mascot that completes a unique, distinctive, high-impact, and easily recognizable identity
Mushin - The Mascot
ESP
La mascota, una referencia al Conejo Blanco de Alicia en el País de las Maravillas, busca verse joven, a la moda y relajada, reflejando un poco al público objetivo de la marca. Esta línea narrativa se refuerza tanto en los recursos gráficos como en la identidad discursiva. Adicionalmente, era de particular importancia que la mascota pudiese ser fácilmente animada.
ENG
The mascot, a reference to the White Rabbit from Alice in Wonderland, aims to appear youthful, fashionable, and relaxed, reflecting the brand's target audience. This narrative is reinforced in both the graphic resources and the discursive identity. Additionally, it was particularly important for the mascot to be easily animated.
The mascot, a reference to the White Rabbit from Alice in Wonderland, aims to appear youthful, fashionable, and relaxed, reflecting the brand's target audience. This narrative is reinforced in both the graphic resources and the discursive identity. Additionally, it was particularly important for the mascot to be easily animated.
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Diseñado como parte de Agencia Círculo